Taif’s rose farms bloom into global fragrance production hub

The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)
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The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)
Taif’s rose farms bloom into global fragrance production hub
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The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)
Taif’s rose farms bloom into global fragrance production hub
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The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)
Taif’s rose farms bloom into global fragrance production hub
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The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)
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Updated 22 April 2024
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Taif’s rose farms bloom into global fragrance production hub

The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)
  • Flowers ‘represent our region’s heritage and competitive advantage’

RIYADH: Taif’s mountainous and famed rose farms have become a major fragrance production hub, producing over 550 million flowers annually and driving an economic engine worth millions.

Spanning 270 hectares, some 910 rose farms nurture around 1.14 million bushes across areas like Al-Hada, Al-Shifa, Wadi Muharram, Al-Wahat, and Al-Wahit, the Saudi Press Agency reported.




The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)

From March through to April, a kaleidoscope of petals unfurls across terraced fields, supplying over 70 factories and laboratories dedicated to extracting and producing over 80 sought-after derivatives that enjoy widespread popularity in the SR64 million ($17 million) domestic market.

The fragrant crops have elevated the mountainous governorate into a global rose capital which has even set a Guinness World Record with a basket of 84,450 roses.

NUMBER

550m

Some 910 rose farms in Taif nurture around 1.14 million bushes, resulting in production of over 550 million flowers annually.

“These roses represent our region’s heritage and competitive advantage,” said Majid Al-Khalif, director general of the Ministry of Environment, Water and Agriculture’s branch in the Makkah region, underscoring the ministry’s dedication to showcasing the agricultural prowess of each region through festivals and events.




The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)

“These initiatives not only promote local products but also foster knowledge exchange among farmers.”

Al-Khalif acknowledges the pivotal role played by collaborative efforts with local authorities in ensuring the success of these events, particularly the Rose Festival, which draws significant tourist interest.




The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)

Visitors are treated to a firsthand experience of the rose distillation process, seminars, workshops, and other activities tailored to enthusiasts of Taif’s roses.

Hani bin Abdulrahman Al-Qadi, director of the Ministry of Environment, Water and Agriculture’s office in the Taif region, shed light on the significance of the Rose Festival, which features the participation of more than 60 farms and the families who run them, showcasing their products over five days of festivities.




The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)

Al-Qadi said that the Sustainable Agricultural Rural Development Program, also known as Reef, was a key initiative aimed at bolstering the rose farming sector. The program focuses on enhancing the productivity of vital agricultural crops, aiming for a balanced rural development strategy. It also seeks to diversify agricultural production across rural areas while ensuring optimal and sustainable use of natural agricultural and water resources.

A dedicated unit for Taif’s roses has been established within the ministry’s office in Taif. Additionally, the adoption of tissue culture propagation for seedlings and the formation of a cooperative association to advance Taif’s rose cultivation are part of Reef’s objectives.




The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)

The ministry is actively involved in guiding and educating rose farmers on modern techniques to increase their productivity, Al-Qadi explained. Last year, a select group of rose farmers was sent to Bulgaria under a joint cooperation effort between Saudi Arabia and Bulgaria.

This initiative, organized by the Ministry of Environment, Water and Agriculture, aimed at facilitating knowledge exchange, enhancing farmers’ skills, and promoting development in rose cultivation, distillation, and various applications in medicine and cosmetics.




The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)

The ministry’s office in Taif is actively engaged in providing crucial support services to local farmers, aimed at enhancing their productivity in rose farming. These services encompass agricultural guidance, initiatives to rehabilitate agricultural terraces, and rainwater harvesting schemes, tailored specifically to benefit Taif’s rose growers.

Farmers receive expert guidance on adopting best agricultural practices, with dedicated pest control teams responding promptly to requests for pesticide spraying to safeguard crops from potential threats.

The ministry also spearheads the construction of essential water infrastructure, including tanks and barriers, while also facilitating the establishment of irrigation networks to boost agricultural activities.

Emphasizing the importance of sustainable practices, the ministry encourages small-scale rose farmers to embrace and implement best agricultural methods, providing them with valuable insights into leveraging advanced technologies and optimizing rose production techniques, including essential oil extraction as part of a value chain development approach.

 


Saudi Arabia is already making strides in AI technology, says Abdullah Al-Swaha

Abdullah Al-Swaha, Minister of Communications and Information Technology, speaks to the press during LEAP 2025. (Supplied)
Abdullah Al-Swaha, Minister of Communications and Information Technology, speaks to the press during LEAP 2025. (Supplied)
Updated 10 February 2025
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Saudi Arabia is already making strides in AI technology, says Abdullah Al-Swaha

Abdullah Al-Swaha, Minister of Communications and Information Technology, speaks to the press during LEAP 2025. (Supplied)
  • Minister speaks about vision for future of AI
  • Kingdom’s notable achievements highlighted

RIYADH: Saudi Arabia is making strides in AI technology, said Abdullah Al-Swaha, the minister of communications and information technology, during the ministry’s flagship conference LEAP.

Responding to a question from Arab News, Al-Swaha told the press about his vision for the future of artificial intelligence in the Kingdom in the next five years, highlighting some of the country’s most notable achievements so far.

He spoke about the decision-making AI platform provider Intelmatix which he called “the No. 1 startup in the region, (with) $20 million of funding.”

Al-Swaha also highlighted the Saudi startup NanoPalm, which aims to tackle sickle cell disease by using nanoparticles, and Fathom.io, a platform that enables organizations to accelerate decision-making.

“When it comes to autonomous AI, we have Dr. Khaliel doing the first fully robotic heart transplant,” he said, referring to King Faisal Specialist Hospital and Research Center’s Dr. Feras Khaliel who, in 2024, used robotic technology to replace the heart of a 16-year-old.

“So, we are making strides and rest assured we are committed, with royal guidance and support and in partnership with all of the global innovators, and the Kingdom will continue to be the hub for generative AI, GenTech, and autonomous AI, powered by talent and technology.”

He also noted his admiration for the leadership skills of Crown Prince Mohammed bin Salman, adding: “I have the humble pleasure of learning from him; have the ability to anticipate market transitions; and be able to decisively allocate resources and have a wonderful opportunity to zoom in and zoom out. These are the three traits that I am learning from our royal highness.

“When we first pitched to him all of our ambitions in artificial intelligence, he said it’s not only about hardware, but it’s about applications and services.

“It’s not about models, as some of them might be commoditized; it is about the diffusion of these technologies across industries.”

He added: “Fast forward to today, and the DeepSeek moment, the ChatGPT moment, have shown us that it is hardware and software, applications and adoption, and the Kingdom is already making strides in generative AI, GenTech AI, and autonomous AI.”

Boasting the theme “Into New Worlds,” LEAP 2025 aims to expand business networking and investment opportunities in the tech sector.

The event, which runs until Feb. 12 in Riyadh, plays a critical role in Saudi Arabia’s ambition to become a global technology hub, aligning with its Vision 2030 plan to diversify the economy. As part of this initiative, the Kingdom has pledged $100 billion toward advancing its technology sector.

LEAP 2025 is co-organized by Tahaluf and the Ministry of Communications and Information Technology, in partnership with Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones, and the Events Investment Fund.

This year’s LEAP is expected to host more than 680 tech startups, 1,100 speakers, 1,800 technology brands, and over 170,000 visitors.

 

 


Alkhobar walking tour unveils urban history

Alkhobar walking tour unveils urban history
Updated 10 February 2025
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Alkhobar walking tour unveils urban history

Alkhobar walking tour unveils urban history
  • Khaled Almsaad’s Tanafs initiative invites people to explore the city’s hidden gems and vibrant past

ALKHOBAR: Khaled Almsaad, a lifelong resident of historic northern Alkhobar, is bridging the city’s past and present through guided walking tours that promise a deeper connection with its heart and past.

His cultural initiative, Tanafs, connects the community with the arts, with a permanent location launched this year after the project first began during the COVID-19 pandemic.

The hub offers a range of activities including workshops and local tours designed to enrich Alkhobar’s cultural scene.

One memorable stop takes place at a watch repair stand in a bustling market, where time seems to stand still. (Supplied/AN photos)

The ticketed walking tour, which Almsaad guides personally, begins at Tanafs’ headquarters, which also houses his coffee shop, Marfa, located on the first floor of the building.

During a recent tour, participants were given a brief presentation about the activity and about Alkhobar itself.

Almsaad, who is also a street photographer with over a decade of experience, spoke about the neighborhood’s evolution, reflecting on his deep understanding of the city’s character and evolving maps. Many of his own photographs were showcased on the walls.

HIGHLIGHTS

• Tanafs offers a range of activities including workshops and local tours designed to enrich Alkhobar’s cultural scene.

• The walking tours are organized every Friday afternoon and sessions will continue until Ramadan.

• Tickets can be booked through Tanafs’ Instagram.

He shared safety tips and general advice before leading the group on a tour through northern Alkhobar’s streets.

The walking tour provides participants with an opportunity to experience the evolution of Alkhobar firsthand. (Supplied/AN photos)

Alkhobar itself, with its unique historical and urban development, serves as the perfect backdrop for these tours. The headquarters directly overlook the beloved old Al-Shula Mall.

Almsaad explained that Alkhobar’s development is unlike other cities in Saudi Arabia. “Alkhobar is unique among Saudi cities because it was not formed out of natural growth through trade or tribal alliances. Instead, it emerged out of industrial necessity, driven by the need to house the workers in the early days of oil production,” he says.

The city became the first planned urban development in the region, setting a precedent for other cities, such as Riyadh, that followed a more organic path of growth.

Old rusted doors with intricate designs stand as reminders of the city’s past. (Supplied/AN photos)

One of the first stops is a hidden gem tucked away in the neighborhood. This shop, which has “no photography allowed” signs in every single cluttered aisle, is filled with slightly dusty but pristine toys and trinkets from long ago — objects that remain untouched and undocumented, giving visitors a rare glimpse into the past.

We passed by several friendly northern Alkhobar cats and continued our journey through the streets, learning the city’s secrets as Almsaad shares its history.

Alkhobar’s commercial rise began in 1923, when it became a hub for movement and trade between Saudi Arabia and Bahrain. Despite its modern growth, the city’s cultural heritage has always remained intertwined with its commercial activities — a theme Almsaad continues to explore throughout the tour.

A watch repair stand in a bustling market is a memorable stop. (Supplied/AN photos)

One notable historical figure in the city’s development is Floyd Ohliger, an American engineer who played a key role in Saudi Arabia’s oil discovery. In 1938, he was instrumental in the discovery of commercial oil at Oil Well No. 7 (Dammam Well No. 7), a landmark event that confirmed the country’s vast oil reserves.

Later, in 1945, his arrival in Dhahran marked the beginning of planned urban developments. His work in establishing “company towns” to house Aramco workers led to the creation of self-sufficient communities with modern infrastructure, setting a blueprint for urban growth in the region.

The walking tour provides participants with an opportunity to experience the evolution of Alkhobar firsthand. Stops along the way include businesses, marketplaces, and cultural landmarks that showcase the city’s transformation over time. Old rusted doors with intricate designs stand as reminders of the city’s past. Many are still used today as people and businesses still reside behind those doors.

One memorable stop takes place at a watch repair stand in a bustling market, where time seems to stand still.

Ashraf Ali Khan has been operating his stand for 36 years. “I am from Pakistan. I came in 1989 and opened this shop. I’m still here, Alhamdulillah,” Khan told Arab News.

Reflecting on the changes in the market, Khan said: “After a few months of moving here, the first Gulf War came. Many people went to Riyadh, left for Bahrain, or went back to India or Pakistan. I stayed. My children were born in Alkhobar. This clock repair stand has been here for decades. The customers have changed, but I am still here, Alhamdulillah.”

Participants on the tour also get to sample local foods, from fluffy Filipino bread, which is light and soft, to engaging in a detailed conversation about coffee with the vivacious and knowledgeable founder of Hiqbah specialty coffee.

During the tour, we sampled fried snacks from a local vendor and enjoyed a chai latte at the elegant Oi cafe.

Rawan Albakri, a participant at the tour, told Arab News: “As someone not from Alkhobar, I find the tour very interesting. I love this, actually. I learned that there are untold stories. Stories that we always pass by but never had the chance to ask about or learn the history of this place.

“It actually has a lot of history. We walked around, we went to different businesses, we tasted some of the foods and drinks. I love walking — I think that was an experience in itself.”

Throughout the tour, Almsaad emphasized the importance of community and cultural awareness. As the group moved between stops, he explained how the city is divided into specialized commercial zones, catering to different needs.

“If you want to buy home decor, you’ll go to a different district. This organization makes it easy to find what you need, but it also means that certain areas become specialized over time,” he noted.

One of the tour’s highlights is the bus ride back, which surprised the participants who had never used public transport in the city.

The event, which lasts for several hours, immerses participants in a blend of history, culture, and modern life.

Almsaad encourages the younger generation to connect with the city’s past and future by physically walking through its streets. “For Alkhobar to grow, we need to collaborate. The new generation has to support each other, work together to create a stronger, more connected community. It’s not just about businesses; it’s about sharing ideas, uplifting one another, and making the city better together.”

As the tour neared its end, Almsaad shared a personal anecdote — how his 2-year-old son now visits the same barbershop he used to visit as a child, highlighting how the traditions of the community remain close to his heart.

“They also still give the same exact little gift after the haircut. I got it when I was a kid and now my son gets it,” he said.

Tours are organized every Friday afternoon and sessions will continue until Ramadan. Tickets can be booked through Tanafs’ Instagram.

As Almsaad put it: “To truly preserve and understand Alkhobar, you have to experience it on foot.” And with every step, the city’s rich history and vibrant present come alive.

 


Fragrance meets flora in the heart of Saudi Arabia’s Northern Borders region

The fragrant oxeye stands out for the distinct scent emanating from its leaves. (SPA)
The fragrant oxeye stands out for the distinct scent emanating from its leaves. (SPA)
Updated 10 February 2025
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Fragrance meets flora in the heart of Saudi Arabia’s Northern Borders region

The fragrant oxeye stands out for the distinct scent emanating from its leaves. (SPA)
  • Authorities are making significant efforts to conserve wild plants by intensifying awareness campaigns and rehabilitating natural areas to preserve plant diversity

RIYADH: Saudi Arabia’s Northern Borders region, renowned for its plant diversity, is home to a variety of aromatic species that enhance the area’s natural beauty, a Saudi Press Agency report has highlighted.

Among these, Asteriscus graveolens, commonly known as fragrant oxeye, stands out for the distinct scent emanating from its leaves.

The fragrant oxeye plant represents an integral part of the Northern Borders’ natural heritage. (SPA)

Nasser Al-Majlad, head of the Aman Environmental Association, told the Saudi Press Agency that two types of fragrant oxeye are found in the Kingdom: One with petals and another without.

He added that the flowering wild plant belongs to the daisy family and is characterized by its dense, intertwined branches, which can reach up to one meter in height.

FASTFACT

Environmental initiatives have also been launched to protect plants from extinction, ensuring their survival for future generations, including the cherished fragrant oxeye of the Northern Borders region.

Its bright yellow flowers bloom in spring, adding a vibrant touch to the region’s landscapes.

The fragrant oxeye plant represents an integral part of the Northern Borders’ natural heritage. Essential oils extracted from its leaves are used in perfume production.

Flowering wild plants also play a vital role in supporting biodiversity and providing habitats for wildlife.

Authorities are making significant efforts to conserve wild plants by intensifying awareness campaigns and rehabilitating natural areas to preserve plant diversity, the report said.

Environmental initiatives have also been launched to protect these plants from extinction, ensuring their survival for future generations, including the cherished fragrant oxeye.

 


Red Sea Fund broadens film support to include Asian filmmakers

The fund has opened its first round of applications for 2025, with submissions being accepted until Feb. 27. (SPA)
The fund has opened its first round of applications for 2025, with submissions being accepted until Feb. 27. (SPA)
Updated 10 February 2025
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Red Sea Fund broadens film support to include Asian filmmakers

The fund has opened its first round of applications for 2025, with submissions being accepted until Feb. 27. (SPA)
  • “The fund provides financial grants enabling emerging filmmakers to showcase their creative talents,” said Imad Iskandar, director of the Red Sea Film Fund

RIYADH: The Red Sea Fund, under the Red Sea International Film Foundation, has announced it will now extend its post-production support to emerging filmmakers from Asia, marking a first in its history.

This expansion builds upon the fund’s established support for creators from Saudi Arabia, the Arab world, and Africa, the Saudi Press Agency reported on Monday.

The fund has opened its first round of applications for 2025, with submissions being accepted until Feb. 27.

The fund has opened its first round of applications for 2025, with submissions being accepted until Feb. 27. (SPA)

This round specifically targets completed productions seeking post-production support, encompassing feature films, documentaries, and animated works.

Through direct financial grants, the initiative aims to bridge the gap between filming and final cut, according to the SPA.

The initiative reflects the Red Sea International Film Foundation's broader mission to nurture emerging talent across cultural boundaries, giving them the opportunity to complete their film projects and showcase their unique narratives to the world.

“The fund provides financial grants enabling emerging filmmakers to showcase their creative talents,” said Imad Iskandar, director of the Red Sea Film Fund.

“This expansion into Asia reinforces our commitment to amplifying diverse voices in cinema,” he said.

Since its inception in 2021, the fund has backed over 280 film projects, with many going on to receive recognition at prestigious international film festivals. Success stories from the fund’s portfolio have demonstrated its crucial role in transforming regional storytelling into global cinema.

Interested filmmakers can submit their applications through the fund’s official website at redseafilmfest.com/ar/red-sea-fund/. The program offers both financial grants and technical support necessary for project completion.

 


Japanese gaming expert sees potential in Saudi industry

Japanese gaming expert sees potential in Saudi industry
Updated 10 February 2025
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Japanese gaming expert sees potential in Saudi industry

Japanese gaming expert sees potential in Saudi industry
  • Game producers in Japan could tailor products to Saudi players, says Prof. Koji Mikami
  • Saudi spending power makes region a valuable market

RIYADH: Saudi Arabia is an important market for Japanese video game producers, who could tailor their games to appeal to the region, according to one expert.

Koji Mikami, a professor at the Tokyo University of Technology who specializes in gaming technology, spoke about the Saudi industry’s potential during an event in Riyadh on Monday.

“In my opinion, Saudi Arabian gamers love high-quality games and are willing to invest in premium gaming experiences,” he said.

Mikami emphasized that Saudi gamers’ spending power makes the region a valuable market for Japanese game studios.

“I believe Saudi Arabia has bigger potential than other regions, and I hope Japanese game studios will develop games tailored for the Saudi market,” he added.

The comments were made at a seminar hosted on Monday by the Federation of Saudi Chambers in collaboration with the Japan Cooperation Center for the Middle East.

The event, part of the Saudi-Japan Vision 2030 initiative, explored market trends, gaming technologies, and potential partnerships between the two nations.

With Saudi Arabia rapidly becoming a global hub for gaming and esports, the seminar underscored the potential for Japanese developers to invest in the Kingdom’s booming industry.

Crown Prince Mohammed bin Salman is famously a keen gamer, and according to PwC, 67 percent of the population — or 23.5 million people — share his hobby.

The Kingdom is also investing $38 billion into the gaming industry through the Public Investment Fund.

Discussions at the event highlighted Saudi Arabia’s gaming market growth, with increasing investments in game development, esports, and localization.

The event also touched on opportunities for collaboration between Saudi and Japanese gaming companies in areas such as co-developing new IPs, technology exchange, and industry partnerships.

The event concluded with a panel discussion on the future of gaming, emphasizing the importance of knowledge-sharing, innovation, and cross-border partnerships to advance the industry.

Speakers reinforced Saudi Arabia’s commitment to developing a sustainable and tech-driven gaming ecosystem, aligned with Vision 2030 objectives.